For years, toilet paper has existed as something to disguise. A bulky plastic bundle carried home with quiet embarrassment. A roll tucked away in drawers and corners as if it did not belong in the room it is made for. The market offered two choices: loud colors with loud claims, or generic basics that asked nothing of design.
Toilètte began with a simple question: why should something used every day feel like an afterthought? Toilet paper is one of life’s most essential rituals, yet it has long been overlooked. We set out to bring intention back to this space, to transform an ordinary product through refined design, considered materials, and conscious production.
Crafted from one hundred percent FSC certified bamboo, Toilètte offers a premium and sustainable alternative for those who value elegance and care in the details of their home. Our paper is free from PFAs, dyes, fragrances, and plastic. Gentle for the body, respectful of the earth, and made with a level of attention rarely given to an everyday essential.
This is more than toilet paper. It is a shift in perspective. A reminder that the objects we live with shape the way we move through our spaces. When design meets purpose, even the smallest rituals become moments of quiet luxury.
Born in New York City, Toilètte draws inspiration from French cinema, minimal form, and timeless visual storytelling. Every element, from the texture of the paper to the packaging it arrives in, reflects a commitment to restraint and sophistication. Our products are meant to be seen, not hidden. They are crafted to live comfortably within the aesthetic of a well designed home.
You should never have to apologize for your essentials. With Toilètte, you do not hide the product. You welcome it into the room. It becomes part of the atmosphere, an object that speaks to intention, quality, and modern sensibility.
Toilètte exists to elevate what has been neglected for too long. A small detail, made with care, that brings beauty back to the everyday.
